The latest award on the block, the Prism Prize seeks to recognize the best of Canadian music videos.  After much anticipation, the shortlist of ten videos has been unveiled, and features many of the heavy-hitters of the Canadian music scene.  Selected on the basis of five criteria — Originality, Creativity, Style, Innovation and Effective Execution — the list spans genres and levels of success, from mainstream to beloved indie.

The winner will be announced March 24th, 2013, but for now, you can check out the Top Ten below and sound off on your favourites.

GRIMES – OBLIVION
Director: Emily Kai Bock – http://www.emilykaibock.com/

 

RICH AUCOIN – BRIAN WILSON IS A.L.I.V.E
Director: Noah Pink – noahpink.com/

 

MAYLEE TODD – BABY’S GOT IT
Director: Reynard Li – http://www.reynardli.com

 

YOUNG RIVAL – TWO REASONS
Director/Editor: John Smith (band member)

 

METZ – WET BLANKET
Director: Scott Cudmore – http://www.scottcudmorefilm.com

 

YAMANTAKA // SONIC TITAN – HOSHI NEKO
Directors: Ruby Kato Attwood (band member) and Emily Pelstring – http://www.emilypelstring.com

 

GRIMES – GENESIS
Director: Claire Boucher

 

ARCADE FIRE – SPRAWL II (Mountains Beyond Mountains)
Director – Vincent Morisset

 

DRAKE – HYFR
Director: Director X – directorxfilms.com/home.html

 

MOTHER MOTHER – THE STICKS
Director: Chad VanGaalen